In and around the Aviva Premiership there are many tournaments in which the teams take part in. There is the league itself but tournaments such as the Heineken cup, Amlin challenge cup, LV=Cup also the JP Morgans 7's tournament . But a tournament growing pace now is the Aviva 'A' league, in which popularity is growing amongst the supporters.
The popularity of "Monday night lights" is ever growing. Many spectators making the away journeys as well as making sure they see the home fixtures.
The clubs themselves are publicising the fixtures more, giving match updates on Twitter for those who have not made the journey or are unable to make the game. Bath rugby even went through a stage of live streaming the home matches on Facebook.
For any rugby fan the 'A' league is a great place to learn more about your adopted club and also opposing clubs. With a mixture of academy, returning injured players or just squad members needing more game time the 'A' league boasts them all. The standard of rugby for the 'A' league is really of a high standard, the players are out to prove their abilities to the coaching staff and potentially stake a claim for a first XV place. There's an edge of rawness about the play, as I had it described to me " they get to play instinctive rugby rather than a procession of pre-planned moves".